Do you know that the fastest growing youtube channels in India can bring in lakhs - or even we can say crores . From niche content creators to comedians , youtube is completely based on the number of views you are getting , the audience demographics . Whether you are just starting out on youtube or you have already hit 1000 subscribers , understating the mechanics behind the youtube algorithm can make the difference for you and make your hobby as a permanent career.
How much do youtubers earn in India ?
While ads still remain the backbone of youtube income in India , creators diversify their content across multiple revenue streams . Some of them are as follows :
Channel Memberships : These are the monthly subscribers fees for some exclusive videos.
Super chats : It basically lets a viewers send you a payment during live streams.
Affiliate marketing : It includes commissions one various product link which are there in the descriptions.
Brand Sponsorships : It includes flat fees for brands or product exchanges for shout outs.
Youtube Premium : It includes a share from the premium subscribers fees.
What is the youtube CPM in India ?
Cost per mile basically regarded as the CPM is how much youtube pays per 1000 views. In India the CPM is lower when compared with western markets - yet it is quote good when you are able to get in numbers.
CPM range in India : Rs.50 - Rs.250 per 1000 views
Factors Affecting CPM : The CPM clearly depends on viewer geography , the niche which you are making videos on etc.
Powerful Channel Monetisation Strategies
A lot of other strategies are out there by which creators build sustainable income sources . Some of them are as follows :
Affiliate Marketing
This powerful way helps you link products in your video descriptions and earn commission on any sales that may happen.
Brand Collaboration
In this method you need to partner with other companies to showcase their brands and products in your dedicated videos.
Channel Memberships
You could start taking memberships from your subscribers and offer exclusive badges other some exclusive content which may not be accessible to normal users.
Live Stream Revenue
You can activate super chats and you can plan interactive Q&A sessions or any contests to boost engagement on your channel.
Factors that affect youtube earnings
There are several factors which could impact your earnings and even two channels that have the same number of views can have a difference in the earnings due to these reasons :
Niche & Audience Demographics
The best niches to start a youtube channel would be finance or tech as these often get higher cpm that general or other entertainment channels.
Video Length & Watch Time
If you make longer videos , you can accommodate more ads , but the points here is that you need to engage your viewers to watch longer content .
Geography of Viewers
If your video is being watched by someone in the US or UK , you can earn 3 to 5x more than you would earn from India.
More Engagement
If your video is able to get more likes, comments and shares . It will send quality signals to youtube algorithm , leading to more viewers.
Success on youtube
While success as a word can be subjective , but the key to growing on youtube still relies on making engaging and entertaining content as it will help you get more audience and viewers for your channel . You need to make sure your scripting to filming to editing all should be done in a proper way so that whenever someone comes and watches your video , they should be inclined towards watching your content again and again . So , producing quality content would always be the key to success on youtube .
Conclusion
Building a profitable youtube channel in India is like running a marathon . You should first start by targeting your niche , producing consistent , high quality videos to your viewers so that they feel engaged while watching your content .As the number of views on your channel would grow with time , you should grow and diversify your revenue streams such as - ads , affiliates , memberships etc . So that you are not relying on a single source of income. With dedication , strategy and some creativity , you can transform your youtube channel into a profitable online business.